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VCnM (Visual Communication and Management)
Filed Under (Idota’s Diary) by admin on 19-01-2011
VCnM is a Just-In-Time (JIT) curriculum to serve the ever growing need of the global creative industy. Uniquely designed content is full of rich experience that has been acquired after serving the different global creative industries for over 20-years. The curriculum addresses the needs of the Entertainment and Education sectors, respectively.
For the first time, Indian aspirants will view the Creative Skills from the Management’s perspective. The curriculum has already seen a success, when a pilot was done over 4-aspirants from different domains. These individuals wanted to grow in the creative industry. Their zeal and inclination towards creative work enabled them pass through the journey of 6-months curriculum with us. They all have found a good place in the industry, post 6-months. Few of them were found a right fit for the organizations in overseas.
India has a great respect for Education; however, few industries have not yet been able to cope up with the pace of the time. Training curriculum for the Creative domain has not been able to cope up with the speed on which the global needs are changing today. It’s unfortunate that the participation from the Government has been a quiet negligible. But severity of negligence mounted up with the constant ignorance shown by the private sector too. However, few bright individuals stepped forward to make a difference but soon they could see an opportunity for making money by exploiting the gap between incremental demands of the creative work force and an awareness of techno-creative domain within the country.
Today, youngsters are stepping out of these private institutions having nothing tangible in their hands.
VCnM is an effort to converge business with a cause. We are committed to set a right direction for the youngsters. So that they should be equipped with the right tools and information, when they be exposed to the real world –
1. What are the industries available for them to address
2. What skills are needed to be successful in the creative domain
3. They could easily start any small venture on their own
4. They are the right products for the global market
Their parents should also feel comfortable that their wards are learning skills that are tangible and JIT (Just In Time).
Visual Communication & Management sets a right perspective for its audience. The course has been designed around a vital component of creative domain - Visual Communication. What all skills and attitudes are needed for someone to learn and practice to be effective at work. Like any other industry/domain, Communication is an extremely important component for someone to be effective at work. Likewise, to be effective in the creative domain, one needs to have a skill of effective communication with the help of visual components.
Besides creativity, the course covers a significant distance to discuss the needs for managing self, project, team and the client. The importance of planning, managing, ensuring quality – are significant other contours of the curriculum.
We have been extremely cautious of the two critical components from a student’s perspective -Time and Money. This is the reason the duration of the course has been set for 6-months only and so as the fee. India is dragging herself to develop a creative work force of 1 million professionals, for the last half a decade. We had to achieve this target by 2008, whereas we have not yet reached close to 10% of the set target.
The studies, published in the past couple of years, have articulated a big loss to the country due to poor work delivered to the global players, by us. We have not yet reached to the global standard set by the creative folks across the globe. Our processes and standards are not so robust. The reason is simple, we don’t view Creativity from management’s perspective.
This article is for those, who are determined to pursue their career in the techno-creative space. Please feel free to revert to me on maan.ashish@gmail.com
We are planning to move slow and steady, while maintaining a quality of the professionals we produce. That’s the reason we have decided to enroll a few for the first curriculum that is to be launched in June 2011. The format of the course has been designed for the aspirants from the entire country. The first month’s training will be conducted over the net, as Distance Learning. This will enable a student to sensitize herself/himself with the content and speed of the course. Also, 30-days time could be bought up for the home work (mental and financial) needed prior to dislocate from their respective cities/towns.
We are willing to answer all your queries pertaining to this course or about the future prospects of the creative skills within and outside the country. Please feel free to get in touch by sending your mail on to the mail id, mentioned above.
Thanks – Ashish Maan




